New Apple iPad Pro Set to Compete for Healthcare IT Business

Apple is taking on the traditionally PC dominated enterprise market and making a play at Healthcare IT. With the release of Apple’s new iPad Pro, set to go on sale in November, comes to market a whole new experience for the medical industry and patient care. The new iPad Pro has a 12.9-inch viewing surface and 64-bit processor, among other elevated features. It will sell for between $799 and $1,079 and is targeted at a market currently dominated by the Microsoft Surface Pro 3.

Particularly, Apple is targeting the Healthcare industry with its sleek style and innovative features. Understanding that in today’s digital world many physician are looking for enhanced patient care at their fingertips. For example, a doctor may want to explain a ruptured Achilles or torn ACL/MCL to an athlete with a digital example for better understanding of the injury and its effects. Or perhaps a health worker in an inner city clinic illustrating organ damage to a homeless person.

With this new Healthcare IT focus, Apple has partnered with a company called 3D4Medical to bring advanced health focused apps to market.

Founded in 2010 and based in Dublin, Ireland, 3D4Medical has recorded more than 8.5 million downloads worldwide of its medical apps, and it boasts a library of more than 40,000 high-resolution 3D medical images. 3D4Medical and Apple have had a long history together, dating back to Apple’s 2012 WorldWide Developer’s Conference and appearing in Apple iPad commercials since then.

3D4Medical presented their new medical app at Apple’s launch party earlier this month. The 3D4 apps provide clinicians with a high-definition 3D model of the body – or any part of the body – that can be modified on the go. For instance, a doctor could present to a patient an image of his or her knee, then “cut into” the knee to show off ruptured ligaments or tendons. In another case, a doctor in a remote clinic or ER could modify the model to explain a broken or fractured bone, wounds, organs, even the specific size and shape of bone spurs for an arthritic patient.

The 3D4 apps also have a record conversation ability which is key feature considering research shows that a typical patient only remembers about 14 percent of the conversation with a doctor.

“There are massive changes going on within hospitals with physicians and how they consult,” said John Moore, 3D4Medical Founder and CEO, in a recent profile in the Independent. “New laws will say that if you go to a consultant, he must make a medical record and store it. There are a lot of things attached to that, to educate the user. Because of that legislation and because our stuff is digitized, it’s a natural progression that the consultant uses an app and backs it up into an electronic medical record.”

Analysts note that Apple will face stiff competition from enterprise market leaders Microsoft and Samsung. However, with the success of the iPhone in healthcare circles and platforms like HealthKit and ResearchKit – plus a slow-but-steady growth pattern for the Apple Watch – it’s impossible to overlook what the iPad Pro might be able to do.